In a world where data must be considered a real lever for business performance, data management and data enhancement are no longer an option, but a necessity. However, many SMEs and mid-caps still underestimate the impact of this treasure on their business and its strategy, a treasure that requires effective management and enhancement to unlock its full potential. This article aims to convince you, managers, to adopt these practices.
Did you know that only 30% of a company’s data is actually enhanced?
Data, even if basic, can guide crucial decision-making when properly analyzed. Each piece of data you collect — whether it is customer information, internal processes or financial results, for example — is an opportunity for improvement or innovation.
The benefits of a data management and enhancement strategy
By adopting a proactive approach, you will be able to observe major transformations in your company. Here are some concrete examples of direct impact:
Improve productivity: By structuring and optimizing your internal processes with a data-driven focus, you gain in efficiency.
Stimulate revenue growth: Develop new products or services based on the analysis of your existing data.
Define a precise marketing strategy: Identify and target your prospects better thanks to a better understanding of your customers and their needs.
Optimize customer acquisition: Refine your campaigns and reduce costs by accurately qualifying your prospects.
Facilitate budget management: Share clear and reliable data between your teams and partners to avoid errors.
Reduce environmental impact: Analyze your production flows to limit waste and manage your ecological commitments.
Strengthen knowledge sharing: Centralize and disseminate knowledge to facilitate the work of new employees and promote skills development.
These improvements are not just promises, but concrete results obtained thanks to appropriate support.
Drive change: the key steps to successful data management
The success of a data management project is based on structured change management. Here are two essential steps to maximize your results:
Co-construct roles and responsibilities: effective data management begins with co-constructing everyone’s interventions throughout the data lifecycle. Who will be responsible for defining data, sharing this knowledge, collecting it, validating it, analyzing it? Involve your employees and you will favor collective ownership of the process.
Measure your progress: develop key performance indicators (KPIs) adapted to your data management objectives. Whether to monitor gradual adoption, the effectiveness of decision-making, or the reduction of environmental or social costs, these KPIs allow you to identify the concrete benefits of your initiatives and adjust your actions as you go along.
With structured support and an appropriate methodology, you can integrate data management into your overall strategy, so that it becomes a pillar of your transformation.
Data at the service of the ecological and social transition
At Data Acteur, we firmly believe that data is a real springboard to accelerate the ecological transition and take action. We start from a simple principle: « as long as you don’t know where you’re starting from, you can’t know how to reduce it ». Data allows you to better understand the environmental footprint of human activities and identify concrete levers for improvement.
Thanks to intelligent use of data, you can optimize your processes, reduce your ecological impact, and make more informed decisions. For example, by tracking your production flows or resources, you identify inefficiencies or waste and thus take measures to correct them quickly.
At Data Acteur, we also integrate a social dimension into each of our projects. For us, data must put people back in their added value as well as at the heart of decisions. By valuing your teams and their expertise, we help you create a virtuous circle between operational excellence, sustainability, and well-being.
A unique method to make your business shine
Data Acteur supports SMEs and ETIs in revealing their often hidden potential, by transforming their data into strategic actions, promoting their development.
Every day, our methodologies help you to:
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Reveal your existing and untapped digital assets,
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Accelerate your digital and ecological transitions,
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Boost your growth by opening up new opportunities.
“Audrey not only supports us in implementing the action plan and coaching the data team, but she also helped us develop our first data valuation for our customers. Her intervention was extremely beneficial in acculturating both our internal employees and our customers on the use of data, taking into account the maturity of each. Thanks to her invaluable help, we were able to review our offer to guarantee that our customers can follow each step, without getting lost along the way.” Laure Gajetti, Data Scientist at Bigsool.
Conclusion: data, an opportunity for SMEs and ETIs
Investing in data management and valuation is a strategic investment. SMEs and mid-caps embarking on this path are equipping themselves with the processes and methods needed to better understand their markets, optimize their processes, and adapt to the challenges of today and tomorrow. In an increasingly competitive environment, data is becoming a key differentiator.
The question is no longer whether you should adopt this new profession, but how you will do it today.
Contact us today to benefit from personalized support tailored to the challenges of your company. Together, let’s reveal the hidden potential of your data!